Kumho Tire U.S.A. is releasing the eco Solus HM, a premium high-mileage environmentally conscious all season touring tire. According to Kumho, the eco Solus HM will be the first in a series of eco-friendly tires engineered for minimal environmental impact without hurting performance.

The eco Solus HM (HM = High Mileage) utilizes Kumho’s latest rubber compound technology creating an ultra high mileage tire with excellent traction and comfort. The tire carries a 100,000 mile limited treadwear warranty, which is one of the highest in the industry.

“Being earth-friendly no longer requires sacrifices in tire performance,” says Rick Brennan, Kumho Tire U.S.A.’s vice president of marketing. “Past technology required giving up traction to be less impactful to our environment.”

Kumho has altered that requirement with the eco Solus HM by combining high anti-abrasion rubber technology with eco-friendly processing oils, making it one of the lowest cost-per-mile touring tires. The result is true all-season traction, the highest tread wear grade available in the industry and earth-friendly materials.

The eco Solus HM is available in 23 T-speed rated sizes for small sedans through minivans equipped with 13 to 17 inch rims.

For more info about Kumho tires, visit KumhoUSA.com.

If you are trying to find the best tire for your car by simply selecting your vehicle make and model, Dunlop has an app for that.

Dunlop Tyre U.K. has recently launched an application for Blackberrys and iPhones to help users find the right tire for their vehicle.

“Dunlop’s philosophy is to give consumers the drive of their life making sure that their experience behind the wheel becomes more tactile, thrilling and intense, providing vital information which makes all the difference to the journey,” said Kate Rock, PR support manager for Dunlop Tyre.

“By introducing the Dunlop app we are able to do this on a completely new level. By giving our consumers information literally at their finger tips, where ever they may be, enables us to ensure they are fitting the right Dunlop to their vehicle.”

For more info about Dunlop, visit DunlopTires.com.

Goodyear unveiled several concept tires at this week’s Geneva Motor show.

Goodyear presented several new models including an extremely low rolling resistance version of its EfficientGrip tire. Goodyear is also showcasing its newest run-flat, which features reduced mass and rolling resistance. The new “RunOnFlat tire offers comfort levels comparable to standard tires,” according to Goodyear officials.

The other tires displayed include the Goodyear Ultra Grip Ice+ winter tire featuring ActiveGrip Technology, the Dunlop SP StreetResponse with Goodyear’s Touch Technology and the Dunlop SP QuattroMaxx ultra-high performance SUV tire.

“New products and innovation are key platforms for driving top-line growth in 2010 and beyond,” says Arthur de Bok, president of Goodyear Dunlop Tires Europe. “The innovations on display in Geneva demonstrate our capability to deliver relevant technology to our customers.”

To find out more info about upcoming Goodyear releases, visit GoodyearTires.com.

Receive up to an $80 mail-in rebate with the purchase of a set of four eligible Goodyear tires.

The promotion runs from March 1, 2010 through April 3, 2010. The Rebate Form must be postmarked no later than May 18, 2010.

$20 Mail-In Rebate:
Assurance Fuel Max
Eagle GT
Eagle GT II
Eagle Ultra Grip GW-3
Fortera HL
Ultra Grip Ice
Wrangler DuraTrac
Wrangler SR-A

$40 Mail-In Rebate:
Assurance ComforTred
Assurance TripleTred
Eagle LS
Eagle LS2
Eagle ResponEdge
Eagle RS-A
Fortera SilentArmor
Fortera TripleTred
Wrangler SilentArmor
Ultra Grip Performance
Ultra Grip Performance 2
Ultra Grip SUV
Wrangler SilentArmor

$80 Mail-In Rebate:
Eagle F1 All Season
Eagle F1 Asymmetric
Eagle F1 GS-D3
Eagle F1 SuperCar
All other Eagle F1 family products
Wrangler MT/R with Kevlar

Click here to download the Goodyear Rebate Claim Form

To check your rebate status, visit GoodyearRebates.com.

Continental Tire is offering a free TomTom EASE GPS with a purchase of any four passenger and light truck tires valued at $499 or more.

The “Go Anywhere” promotion started March 1st and runs through April 10th. The purchase price includes mounting and balancing costs, but excludes taxes, fees and road hazard insurance policies.

All GPS requests must be postmarked no later than 5/10/2010 and submitted with a filled out rebate form, original invoice and a paid receipt. The tires must be purchased in a single transaction.

“Our GPS promotions have been far and away the most popular and successful promotion,” said Travis Roffler, CTA director of marketing. “So with vacation season right around the corner, we’re giving consumers the opportunity to literally ‘Go Anywhere.’”

Click here to download the Continental redemption claim form

To check your rebate redemption status, visit Rebates.ContinentalTire.com.

Customers with questions about submissions, visit Conti-Online.com or call Continental’s toll free number: 1-800-821-2727.

Cooper unveiled the Weather-Master WSC, a premium winter performance tire designed for the growing CUV and SUV markets.

Cooper introduced the new winter tire this week to a group of dealers in Saulte Ste. Marie, Mich. The participants tested the WSC’s performance in various snow exercises, including a slalom, autocross, uphill climb and braking maneuvers.

According to Cooper, the Weather-Master WSC uses a directional tread compound with micro-gauge sipes to improve ice and wet traction capabilities by increasing the biting edges. The WSC features a high silica compound to deliver superior wet, slush and ice grip while also allowing the tread to remain flexible even in extreme cold. Cooper’s own circumferential snow-groove technology is also included to enhance snow-on-snow grip, and the tire features a solid center rip to improve handling when changing lanes and cornering.

The WSC features 12 studdable rows allowing for a total of 132 studs across the entire tread contact patch for superior ice traction. The tire also includes a snowflake wear indicator to show when the tire is half worn.

The WSC will be available in August for the 2010-11 winter season in 10 T-speed rated sizes covering 17 and 18 inch wheel diameters

For more info, check out CooperTire.com.

Bridgestone Americas and the Nashville Predators pro hockey team have reached an agreement giving Bridgestone naming rights to the team’s home stadium in downtown Nashville, Tennessee.

Pending Sports Authority approval, starting March 3rd, Nashville’s Sommet Center will be renamed Bridgestone Arena. The initial term of the agreement is five years with extension options. The financial terms were not released.

In addition, Bridgestone has also announced a five-year extension on their existing marketing partnership with the team.

“Bridgestone Americas is proud to be a part of Nashville, and this naming rights agreement will let the world know that Nashville is our home,” said Christine Karbowiak, executive vice president of community and corporate relations, Bridgestone Americas.

For more info, visit Bridgestone.com

For the third year in a row, the Yokohama Tire Corporation is sponsoring two of the NBA’s premier teams, the Boston Celtics and the San Antonio Spurs.

According to Shawn Denlein, Yokohama director of consumer sales, Consumer Products, “The NBA is an excellent platform to showcase our world-class lineup of tires, including ADVAN®, S.drive®, Parada®, Geolandar®, AVID® – including the all-new AVID ENVigor™ – and the eco-friendly orange oil-infused dB Super E-spec™. All the tie-ins we’re doing with the Spurs and Celtics will be slam dunks with our dealers and their customers in these markets.”

The partnership gives Yokohama signage and special events at the TD Banknorth Garden in Boston and the AT&T Center in San Antonio. The deal also includes spots on each team’s radio networks and web sites, as well as hospitality events and NBA promo materials for dealers. The promotion will be heavily advertised on the radio and television, running March 1st through April 17th for the Spurs and March 15th through May 1st for the Celtics.

Yokohama also has successful marketing deals with NFL teams Baltimore Ravens and Cleveland Browns and college football teams USC and UCLA.

For more info, visit YokohamaTire.com.

Michelin has launched the Pilot Sport 3, an on road performance tire engineered with environmental features. The tire will be released in North America early 2011.

The Pilot Sport 3 is replacing part of the Pilot Exalto and Pilot Sport 2 ranges and will be introduced in Europe, Africa, South America and Asia later this year.

According to Michelin officials, the Pilot Sport 3 “is suitable for sporty city cars, compacts and large powerful sedans, as well as small sports cars, such as roadsters and coupes. With the extra-large 18- to 19-inche range serving as original equipment on non-sporting models.”

During Michelin’s own testing, the Pilot Sport 3 cornered better and stopped 10 feet shorter than the its predecessor. The tire also incorporates many Michelin technologies, including a Green Power Compound, an Anti-Surf System and Programmed Distortion tire architecture.

For more info on upcoming U.S. Michelin releases, check out Michelinman.com.

The Goodyear Assurance Fuel Max was featured in Popular Science Magazine’s 2009 top 10 Best Of What’s New Auto Tech category due to its impressive fuel saving performance.

Popular Science Reports (www.popsci.com), “Promising a significant 4 percent gain in fuel economy, the Fuel Max tire will be standard equipment on the Chevrolet Volt when it goes into production late next year. A new tread compound reduces rolling resistance, meaning less energy lost to friction, with no reduction in dry- or wet-weather traction. In August, an Australian couple set a new world mileage record on the Fuel Max Tires, managing 67.9 mpg over a 9,000-mile, three-week trip through the U.S. in a stock Volkswagen Jetta TDI diesel, whipping the 58.82-mpg record they had set the previous year in the same car over the same route.”

For more information:
http://www.popsci.com/bown/2009/product/goodyear-assurance-fuel-max-tires